American Indian College Fund – Year–End Campaign

BRONZE: Category: Integrated Media Campaign: B-to-C Integrated Campaign (lead or order generation)

Show Your Donor Whom Their Gifts Help
This year-end non-match campaign followed on the heels of a very successful November month long campaign. To be equally successful we had to develop a very strategic online fundraising campaign that leveraged every channel. To do that, we juxtaposed American Indian poverty facts and figures with American Indian College Fund student stories. By attaching a face and personal story to each message, the donor was able to see exactly who is benefitting from their donations and how it has changed their lives. The components were as follows:

  1. "Our Students Say Thanks" Donor Appreciation Message with Video
  2. "Be Inspired by Our Students" Social Media Campaign
  3. "A Little Goes a Long Way" Email Campaign
  4. Website with corresponding messaging

The email campaign generated almost 100 gifts with an average gift of $226. There were also several gifts from Facebook. A substantial amount of donations also came in via the website's general donation form in the same time period. 

American Indian College Fund – Year–End Campaign