Amergent – Responding to Sandy: Crisis Preparation and Direct Mail

2013 NEDMA GOLD: Category: Technique: Best Tweets

Build a Reputation as a Thought Leader in the Field of Direct Response Fundraising

Amergent’s President, who is a well-respected and trusted nonprofit fundraising professional, is on the board of ADRFCO, the Association of Direct Response Fundraising Counsel. They coincidentally had a meeting scheduled right after Hurricane Sandy. With so many thought leaders discussing a current, relevant issue, it was the perfect event to live tweet. He shared their conversation and relevant, specific advice on managing direct mail in the midst of this crisis.

This allowed us to provide unique, timely information that would be retweeted and broaden exposure to our agency. We also hoped to provide advice to our clients from the frontlines of the hurricane clean up.
 

Amergent – Responding to Sandy: Crisis Preparation and Direct Mail