Catholic Medical Mission Board - October Control Acquisition and October Baby Gabriel Test Acquisition

2013 NCDC LUMEN AWARD:
GOLD:
Category: Best Prospecting Campaign: Finding New Friends 

Show Prospects who YOU Really Are
CMMB's longstanding control was hard to beat, but by testing against it using the story of Baby Gabriel from one of their medical volunteers in the field, Amergent found another message to use to inspire people to support their mission. By showing who CMMB is – the compassion they have for all and the true depth of their mission to do all they can to try to save vulnerable lives – we opened the door for a new level of generous givers. New donors to this acquisition piece gave an initial gift of $38 – a solid $10 higher than CMMB had ever received before.

Catholic Medical Mission Board - October Control Acquisition and October Baby Gabriel Test Acquisition