Catholic Medical Mission Board - Matching Gift and Follow-Up

2013 NCDC LUMEN HONORABLE MENTION

Donors Respond to Meaningful Messaging
As part of CMMB's mission, they provide medical volunteers to work in the various venues – hospitals, clinics and home-based care – in the developing countries they serve. Offering the chance to double the donors donation, while at the same time providing them with brief descriptions of each type of facility and pairing that with testimonials, gave more meaning to the doubled offering. And the follow-up acted as an urgent but courteous reminder of the opportunity.  he format and variety of messaging – along with the match – gave donors a real understanding of the good their gift could do.

Catholic Medical Mission Board - Matching Gift and Follow-Up