Freestore Foodbank – Holiday Follow–Up Campaign

BRONZE: Category: DM on a Shoestring: Budget under $20,000

The Importance of a Follow-Up Mailing
In an effort to maximize the amount of opportunities donors have to give at the end of the year, Freestore Foodbank mails a follow-up package to their year-end fundraising campaign. Utilizing a December 31st deadline, the follow-up campaign is a standard, low-cost, “last chance” appeal designed to raise more revenue.

Prior to mailing the follow-up campaign, net revenue for the Thanksgiving and Year-End campaigns was down by $31,877. For whatever reasons, donors waited until they received the year-end follow up letter and answered with an overwhelming response. Results for the Thanksgiving and Year-End campaigns ultimately exceeded net revenue projections by $114,351!

Freestore Foodbank – Holiday Follow–Up Campaign