American Indian College Fund – Google Grants Campaign

GOLD: Category: Interactive: Pay Per Click Advertising

Google Grants Increase Revenue by 4,000%
In the spring of 2011 the American Indian College Fund was awarded a Google Grant so they could start branding and fundraising campaigns. The Google Grant allows for free advertising on the Google Search network up to $1 per keyword and $10,000 per month. Although the client set up the account and had it operating for over six months, it was focused on PR and branding and not on fundraising. Amergent worked with the client to reorganize and add hundreds of keywords, ads and ad groups that focused more on traffic building and fundraising.

In the first month after the newly optimized account went live we increased the impressions 305%, clicks 2351%, and donations went from zero dollars in 7 months to over $4,000 in one month.

American Indian College Fund – Google Grants Campaign