American Indian College Fund – Native American Heritage Month Matching Gift

2013 NEDMA SILVER: Category: Technique: Best Tweets

Increase Conversions and Overall Engagement of the Audience

Amergent sought to make Native American Heritage Month (NAHM) the central theme for developing an integrated media campaign that engages the audience, cultivates new prospects and donors, solicits donations and educates the public. We utilized email, Facebook audience, Twitter feed, blog and website to work in an integrated fashion to promote the campaign and feed each other traffic creating a holistic approach to engagement.

Twitter was used specifically to get the word out about NAHM.  We created a hashtag to use in all tweets so that others can pick it up and run with it. Amergent also ensured there are ongoing tweets throughout the month to keep up momentum for the campaign. 

American Indian College Fund – Native American Heritage Month Matching Gift